Wine Revolution

Wine Revolution is the area of Inertia Beverage Group (www.inertiabev.com) dedicated to trade development - our "direct-to-trade" efforts are streamlining the supply chain for the wine industry and creating unprecedented innovation for all three-tiers of the industry and enabling everyone to work smarter and more efficiently.

For the first time in history, a retailer or restaurateur can place an order online for wine directly from the producer. Inertia provides the technological means for wineries to capture orders directly from retailers and restaurateurs on their web sites. With the use of a patent-pending technology, our process and the system, we ensure that all wine commerce occurs within the regulatory framework that exists for the sale of alcohol across individual states in the US.

We enable this selling and compliance capability for partner wineries and the trade using our best-in-class technology, the REthink Engine™.

Just as our winery clients are familiar with the ease-of-use of our REthink Engine™ for winery direct-to-consumer business, Inertia is leveraging our Internet-based software application to streamline the complicated cross-country interchange between winery, wholesaler and retailer.

This egalitarian revolution in wine ensure that small brands have access and the ability to control not only their direct customers, but also trade customers in markets that may have previously been closed off to their business development.

Wine Revolution allows wineries that would like to exercise more control over their brand and its growth to work together with retail and restaurant buyers that value relationships while using technology to complement the three-tier system. Our "direct-to-trade" capability also creates a "brand incubator" for savvy distributors interested in participating in winery self-managed brand development.

Welcome to the revolution. Wine Revolution.

Your Winery

Wine Revolution